paula orjuela
investment analyst
Paula Orjuela is an Investment Analyst at Potencia Ventures, where she focuses on identifying and supporting early-stage startups and funds across Latin America that advance education, workforce readiness, and inclusive opportunities.
Her academic journey across LSE, ESADE, and Universidad de los Andes has shaped her perspective on the importance of context in addressing systemic challenges. She also brings experience from large corporate environments, where she developed insights into how the private sector can leverage resources for social development.
At Potencia, Paula emphasizes building networks that amplify regional impact, with a focus on entrepreneurs and communities historically underserved by capital. Her approach to investment analysis goes beyond traditional metrics, prioritizing the potential for each opportunity to drive socioeconomic transformation and expand access to opportunity.
Contact Paula: paula@potenciaventures.net